Film genres go through cycles where they change slightly so that audiences don't get bored. This happens over long periods of time and is called the Schatz Cycle.
1. Innovation Phase - When a film genre first appears
2. Classical Phase - When the genre is perfected and has its most success
3. Parodic Phase - Because the genre is so well know that they can make parodies of it
4. Reconstruction Phase - Where the genre can take on elements of other genres
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